Belts And Suspenders

A belt holds your pants up. So do suspenders. But never wear both at the same time. It's a fashion faux pas that suggests you’re more interested in decoration than functionality.

This happens in marketing too. We’re drawn into activities that are merely unnecessary decoration.

TikTok’s cool, but are your customers really there? Do you need to be posting on every social media platform? Do you have enough time and resources to write blogs, record podcasts and build a YouTube channel at the same time?

When time is scarce, efficiency is paramount. It’s far better to do one thing exceptionally well rather than juggling multiple tasks that deliver the same outcome.

Recognising redundancy isn't always straightforward. Much like the subtlety of a fashion misstep, it can be hard to see when two activities serve the same purpose. Yet, cultivating mindfulness allows us to catch ourselves in the act of wearing the business equivalent of a belt and suspenders.

In fashion, true elegance lies in simplicity. The same is true for business.