Beware The Bulk Discount

At this time of year, we're all shopping for deals. And one of the most enticing is the bulk discount.

"One for $50, or 3 for $100.
Buy More, Save More."

The psychology behind these offers hinges on the perception of increased value – the idea that you're getting more for your money.

Indeed, in a literal sense, you are. But unless you were planning on buying three items in the first place, you're not saving more. You're simply spending more.