Never Again

Squeeze too hard in a negotiation and they leave thinking exactly that.

Never again.

Which is fine if you're buying a used Honda Civic from someone you'll never see again.

But terrible if you're in the business of doing business.

It might feel like winning. Like you "won the deal." Like you out-negotiated, outsmarted, outplayed them.

But zero-sum thinking—I win, you lose—turns every deal into a transaction, not a relationship.

It drains trust. And eventually, it isolates you.

Underpay a freelancer, and they’ll vanish when you need them next.

Overcharge a client, and they’ll quietly start looking elsewhere.

Lock a supplier into a razor-thin margin, and watch them cut corners or cut ties.

Real business isn't about extraction. It's about creation.

It’s about building trust. Sharing success. And thinking beyond this deal to all the deals that could follow.

Strong businesses negotiate differently. They:

- Leave margin on the table so their partner can grow too.
- Price fairly, knowing retention is more valuable than any quick win.
- Share upside, so everyone’s invested in success.

Every day, you get to choose:

Maximise today’s transaction, or tomorrow’s relationship.

Only one grows over time.