Rethinking Free

Knowledge is power, but when it comes to sharing information, we often hold back.

It’s tempting to hold onto our expertise, knowledge and wisdom in the hope of getting paid for it.

But in a world where information is abundant and attention is scarce, hoarding knowledge is a losing game.

The real power lies in sharing what we know, generously and authentically. Doing so, doesn’t just create value for others, it also establishes ourselves as trusted authorities and builds true influence.

Sharing information requires a rethink of what “free” means.

It might feel like you're giving it away, but you're actually investing in your reputation and influence.

These are infinitely more valuable than any information you’ve been too scared to share.