Zero Marginal Cost

Before the internet, scale was expensive.

Every extra unit meant more raw materials, more labour, more logistics. Growth came with a price tag.

Take that bottle of soda—

To make more, you need more sugar, more water, more bottles, more caps.

You need machines, people to run them, trucks to ship the crates, and shelf space to sell them.

Every new customer costs you something.

But the internet doesn’t play by those rules.

Record a podcast. Write a blog post. Create a digital course.

Publish once and it can spread without costing you an extra cent.

A thousand times. A million. A hundred million.

That’s what leverage looks like in the digital world.

It means your job isn’t to hustle harder.

It’s to create something worth multiplying.