Forget about your competition. They're not your enemy. Consider them a positive force. They're proof you've got a valuable business idea.
The real enemy is your customer’s apathy. Their indifference. Their short attention spans. Their Instagram feeds. These are the things keeping people from buying from you.
Don't waste energy trying to beat your competition. Focus on your future customers. Capture their attention. Inspire them to act.
Customers pay you. Competitors don't.
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