A Formula For Breaking Formulas

In school, we’re taught to follow formulas.

From the Pythagorean theorem in math to the ABCs of essay writing—introduction, arguments, conclusions—we're trained to approach tasks with a methodical and linear mindset.

But in the business world, innovation requires breaking formulas. Too much rigidity blinds us to essential nuances, stifles creative solutions, and traps us in patterns that obscure the bigger picture.

Elon Musk didn’t try to create a more efficient petrol car. He ignored the formula for the internal combustion engine and focused on advancing battery technology and autonomous driving.

He also changed Twitter’s name to “X” after buying the asset for $44 billion.

They definitely don’t teach that in school.